In today's linear fashion system, the majority of items produced end up in landfills worldwide.
At AEAE, we steer away from this take-make-waste structure by creating a circular system. Our products are crafted from what already exists and designed to be reimagined over multiple lives, with clear pathways for reuse and recycling.
Designed for Multiple Lives
Our garments are made to last – we make clothes you can wear in, not out. We retain the value of our resources, ensuring our products go through loops of the use-share-reuse structure, helping to keep them in use and out of landfill.
We consciously create less to encourage our customers to be mindful of their consumption. We believe that products should not be thrown away or destroyed if their life cycle can be extended. Our collections consist of luxurious, handmade pieces that are meant to last for years, not seasons. By producing less, we place fewer garments in the market, thus extending the lifecycle of our products to nurture the industry.
Small-batch & Ethical Production
We aim to reconsider every part of our production process and are committed to making positive changes for the betterment of the planet. We create beautiful, high-quality pieces that are timeless and have a life span of years. Our supply chain are short and transparent, and our pieces are produced in limited quantities in Dubai, UAE.
We closely monitor the production process, with all our samples and designs produced in-house, We work exclusively with manufacturers who believe in the same ethical and moral values as us. All the employees are paid living wages, treated with respect, and provided a safe, comfortable environment to work in.
Eco-friendly Deliveries
In an attempt to avoid post-consumer waste, all of our packaging has been designed to be eco-friendly, purposeful and minimal. With a conscious effort to prevent the use of plastic, we use a combination of recycled, compostable and bio-degradable materials. The cardboard boxes are made with FSC-certified recycled materials and are optimized to reduce their carbon footprint. To seal the boxes, we use biodegradable kraft tape backed with a water-activated, plant-based adhesive. Each garment is individually packed in a compostable, organic cotton drawstring bag that can be repurposed later.
We further reduce our carbon emissions by shipping bulk orders through our delivery partners.